Located in the heel of Italy’s boot, it’s hard to believe that until recently, Puglia flew under the radar of mainstream tourism. Often overlooked by travellers who saw Tuscany as a more favourable holiday destination, Italians had this beautiful region to themselves, choosing to spend their summers in the beautiful southern cities. And it’s not hard to see why – boasting over 500 miles of coastline and hugged by the Ionian and Adriatic seas, the area is known for its sun-drenched landscapes, crystal-clear waters, and rich history.
But now, the secret is well and truly out.
Landmarks to Explore
Puglia is steeped in history, with landmarks that span millennia. The most iconic is Castel del Monte, a 13th-century fortress built by Emperor Frederick II. This UNESCO World Heritage site is renowned for its mysterious octagonal shape and mix of classical, Islamic, and Gothic architecture. The structure’s purpose remains a subject of debate, adding an air of intrigue to its already striking appearance.
Another must-visit is Alberobello, famous for its trulli—whitewashed stone huts with conical roofs that look like they’ve been plucked straight out of a fairytale. These unique structures, also listed by UNESCO, were originally built as temporary shelters or storage, but they’ve become one of Puglia’s most recognisable symbols. A stroll through Alberobello feels like stepping back in time, as the narrow streets wind between clusters of these ancient dwellings.
For a deeper dive into history, head to Lecce, often referred to as the “Florence of the South.” This baroque city is a marvel of intricately carved stone facades, grand piazzas, and ancient Roman ruins, including an amphitheatre right in the city centre. Lecce’s architectural beauty is rivalled only by its relaxed vibe, making it the perfect place to sip an espresso and take in the atmosphere.
The Flavours of Puglia
If Italy is known for its food, Puglia might just be one of its most exciting culinary regions. The cuisine here is simple yet packed with flavour, driven by the bountiful produce grown in the region and the influence of its Mediterranean location.
A cornerstone of Puglian cuisine is orecchiette, a pasta whose name translates to “little ears” because of its distinctive shape. Another regional favourite is focaccia barese, a thick, olive oil-rich bread often topped with fresh tomatoes, oregano, and olives. It’s the perfect snack as you wander through Puglia’s historic streets.
Seafood lovers are in for a treat, as the coastal towns in Puglia deliver some of the freshest catches. Head to Gallipoli or Monopoli, two charming fishing towns, for a taste of freshly grilled polpo alla pignata (octopus stew) or spaghetti ai frutti di mare (seafood pasta).
And, of course, no meal in Puglia would be complete without a glass of Primitivo or Negroamaro, two robust red wines native to the region. Puglia’s vineyards have been producing wine for centuries, and its reputation as a wine destination is steadily growing.
The Beaches of Puglia
Puglia’s coastline stretches for over 500 miles, offering a wide array of beaches from sandy shores to rugged cliffs. The Gargano Peninsula, a national park on Puglia’s northern coast, is home to some of the region’s most dramatic landscapes, with forests, limestone cliffs, and hidden coves that beckon exploration. The beach at Vieste, with its soft sand and clear water, is a favourite among visitors looking for a relaxing day in the sun.
Further south, the Salento Peninsula is known for its white sandy beaches and turquoise waters, particularly around towns like Otranto and Porto Cesareo. Otranto, in particular, boasts a stunning historical centre alongside its pristine beaches, so you can alternate between cultural exploration and swimming in the crystal-clear sea.
Off the Beaten Path: Authentic Puglia
One of Puglia’s greatest charms is how authentic and untouched it feels, even in its more popular areas. Life here moves at a slower pace. The region’s masserie (fortified farmhouses) offer a unique accommodation experience, often combining rustic charm with modern luxury. Staying at a masseria allows you to immerse yourself in rural life, with many offering activities like cooking classes, olive oil tastings, and guided tours of the surrounding countryside.
For a truly local experience, visit one of Puglia’s many sagre, or food festivals, held throughout the year. Whether it’s a festival celebrating figs, olives, or one of the region’s beloved dishes, these events are a fantastic way to taste the local produce and mingle with the friendly Puglian locals.
Getting There
Bari and Brindisi airports are about 1.5 hours apart, with Bari sitting about 1.5 hours north of Brindisi along the Eastern Coast of Italy. Which airport you choose to fly into depends on your destination within Puglia. We recommend flying into Bari if you plan to explore Polignano a Mare, Monopoli, Alberobello, Ostuni, Martina Franca and Fasano. If you have your heart set on more southern towns like Lecce, Brindisi would be the best airport.
Calcio
Puglia is home to several football stadiums. The most notable is the Stadio San Nicola in Bari, one of the largest stadiums in the country with a capacity of around 58,000. Designed by the renowned architect Renzo Piano, it hosted matches during the 1990 FIFA World Cup and serves as the home of SSC Bari. Another key stadium is the Stadio Via del Mare in Lecce, home to Serie A club, US Lecce.
Why Puglia Should Be on Your List
Puglia offers an experience that is quintessentially Italian, yet refreshingly different from the more touristic regions. Whether you’re marvelling at historical sites, indulging in incredible food and wine, or simply relaxing by the sea, Puglia provides a perfect blend of culture, history, and relaxation.
So, pack your bags and head to this sun-soaked corner of Italy—you’ll be glad you did!
