All eyes will be on Udine next month as the city puts on a festival of football for the European Super Cup at the Bluenergy Stadium.

The match between Paris Saint-Germain and Tottenham Hotspur will be the first time the UEFA showpiece has been played in Italy since the fixture became a one-leg affair back in 1998.

PSG booked their ticket to the August 13 clash by hammering Inter Milan 5-0 in the Champions League final in Munich, while Spurs will make the trip to the home of Udinese having beaten Premier League rivals Manchester United to land the Europa League.

Locals along with supporters of both teams can expect a warm welcome at the Piazza Liberta, the old square near Udine Castle, for the UEFA Fan Festival. It kicks off at 10am on Tuesday, August 12, the day before the match. There will be interactive games and activities as well as a play area for children, while the three trophies – Champions League, Europa League and Super Cup – will be on display.

There will also be separate fan zones set up on the morning of the match with Spurs taking over Piazza Primo Maggio, and their French counterparts heading for Parco Moretti. Both venues open at 10am and will have entertainment, DJs and food and drink.

Across the region, the Super Cup party starts a fortnight before the game with the three trophies going on tour, stopping off at several cities before arriving in Udine. Between July 29 and August 10 calcio fans in Gorizia, Trieste, Grado and Lignano Sabbiadoro can get a glimpse of the silverware. Click here for full details of the route and more information.

A Super Cup match ticket also doubles up as a pass for tourist attractions across north-eastern Italy, with free or discounted entry available at various museums from July 28.

Gabriele Gravina, FIGC president and UEFA first vice president, said: “We have opened a window onto Friuli Venezia Giulia, from which the entire world will be able to discover a beautiful land, an extraordinary kaleidoscope of cultures where the proverbial welcome, its cultural and naturalistic beauties, the strong sporting tradition and the food and wine excellences highlight its extraordinary uniqueness. 

“The perfect combination between the spectacle on the pitch and that of the territory, thanks to the foresight of President Massimiliano Fedriga (of the Friuli Venezia Giulia region) and to the fundamental intervention of FVGPromoTurismo, will offer all enthusiasts the opportunity to live a unique experience.”

Udinese general manager Franco Collavino said: “Hosting the Super Cup in our stadium is a great source of pride. The whole world will look to Italy, Friuli Venezia Giulia and Udine, it will be an unforgettable night.

“Our stadium confirms its international excellence, capable of attracting major world-class events that can generate enormous revenue for the area. We are extremely happy to enjoy this consideration by UEFA and FIGC and we aim to host other major events.”

For added sporting stardust, Italian cyclist Jonathan Milan, Olympic champion at Tokyo 2020, is one of the local ambassadors.