FOOTBALL CULTURE

Serie B Kits 2025-26: The New Releases in Calcio’s Second Tier

By Editor DC

Published on: July 20, 2025

Here it is, the article calcio-loving, kit aficionados have been waiting for. All your Serie B strips for the new season in one place.

Well, kind of. We don’t have them all just yet, these things take time, especially when the campaign ran until almost the end of June following points deductions, protests and food poisoning outbreaks.

But all of that’s been covered in great detail elsewhere on this site. For now, it’s all about the clothes and as soon as the clubs drop their new releases, you will find them right here.

Palermo, much-fancied as promotion contenders again, went early with their unveiling while Bari and Pescara were not too far behind.

Palermo

Palermo’s kit launch ahead of their latest attempt to make it back to the top flight coincided with a Radio Italia concert in the city and a host of star names were pictured with the new pink number.

Rose Villain, Annalisa and Noemi were among the performers featured on the club’s official Instagram account showing off the latest Puma design.

It’s pink on pink, with the badge a different tone, while ‘Siamo Aquile’ (We are Eagles) appears on the collar.

(Credit: palermofficial)
Annalisa and Rose Villain with the Palermo kit (Credit: palermofficial)

Pescara

Pescara booked their return to Serie B by beating Ternana on penalties in the play-off final and they’ve kept it simple for the home kit they will wear back in the second division.

So, as expected, it’s light blue and white stripes but with a darker blue appearing on the sleeves and neck. Astea Energea will be the main shirt sponsor.

(Credit: pescaracalcio1936)

Bari

Bari doubled up and revealed their white home kit and red away kit at the same time.

Made by Errea, the home kit is ‘a tribute to the memory and style of an era that marked the hearts of the fans’, referring to Bruno Bolchi’s team in the 1980s. As for the away strip, that conjures memories of the 1990s vintage worn by Sandro Tovalieri and Igor Protti.

Bari launched home and away together (Credit: sscalciobari)

Mantova

Like Bari, Mantova are in white at home and red away and they also launched two kits at once.

We can’t make up our mind what looks better – they are both pretty eye-catching with the round neck and the sash.

(Credit: mantova_1911)

Modena

Three in one go for the men from Modena. They revealed the home (yellow), away (navy) and third (white) kits at the same time.

(Credit: modena_fc_official)

Sampdoria

Sampdoria have already released a thing of beauty this summer with the launch of a special kit to mark the 40th anniversary of their 1985 Coppa Italia win, the club’s first trophy.

Time will tell if any success is to be had in the 2025-26 design, which is made by Macron and, according to the release campaign, ‘celebrates Genoa and its surrounding tradition.’

(Credit: sampdoria.it)

Spezia

Spezia lost the promotion play-off final to Cremonese to extend their stay in Serie B but their new home kit would not have looked out of place in the top division.

Kappa have played a blinder with this one.

(Credit: speziacalcio)

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