
Serie B Kits 2025-26: The New Releases in Calcio’s Second Tier
By Editor DC
Here it is, the article calcio-loving, kit aficionados have been waiting for. All your Serie B strips for the new season in one place.
Well, kind of. We don’t have them all just yet, these things take time, especially when the campaign ran until almost the end of June following points deductions, protests and food poisoning outbreaks.
But all of that’s been covered in great detail elsewhere on this site. For now, it’s all about the clothes and as soon as the clubs drop their new releases, you will find them right here.
Palermo, much-fancied as promotion contenders again, went early with their unveiling while Bari and Pescara were not too far behind.
Palermo
Palermo’s kit launch ahead of their latest attempt to make it back to the top flight coincided with a Radio Italia concert in the city and a host of star names were pictured with the new pink number.
Rose Villain, Annalisa and Noemi were among the performers featured on the club’s official Instagram account showing off the latest Puma design.
It’s pink on pink, with the badge a different tone, while ‘Siamo Aquile’ (We are Eagles) appears on the collar.


Pescara
Pescara booked their return to Serie B by beating Ternana on penalties in the play-off final and they’ve kept it simple for the home kit they will wear back in the second division.
So, as expected, it’s light blue and white stripes but with a darker blue appearing on the sleeves and neck. Astea Energea will be the main shirt sponsor.

Bari
Bari doubled up and revealed their white home kit and red away kit at the same time.
Made by Errea, the home kit is ‘a tribute to the memory and style of an era that marked the hearts of the fans’, referring to Bruno Bolchi’s team in the 1980s. As for the away strip, that conjures memories of the 1990s vintage worn by Sandro Tovalieri and Igor Protti.

Mantova
Like Bari, Mantova are in white at home and red away and they also launched two kits at once.
We can’t make up our mind what looks better – they are both pretty eye-catching with the round neck and the sash.

Modena
Three in one swift go for the men from Modena. They revealed the home (yellow), away (navy) and third (white) kits at the same time.

Sampdoria
Sampdoria have already released a thing of beauty this summer with the launch of a special kit to mark the 40th anniversary of their 1985 Coppa Italia win, the club’s first trophy.
Time will tell if any success is to be had in the 2025-26 design, which is made by Macron and, according to the release campaign, ‘celebrates Genoa and its surrounding tradition.’

Spezia
Spezia lost the promotion play-off final to Cremonese to extend their stay in Serie B but their new home kit would not have looked out of place in the top division.
Kappa have played a blinder with this one.

Sudtirol
The message accompanying the launch of the Sudtirol home kit was ‘keep it simple’ and while Errea have done just that, there’s a change from last term that works well – the red sleeves.

Padova
There must be something about the teams that play in white and red because, like the Mantova kits, Padova’s new home and away strips rank very high on our chart (if there was one).

Avellino
Avellino, looking forward to life back in the second tier, went all in with their launch, dropping five kits at once.
Here’s the home, away, third and two goalkeeper strips for the season ahead.

Cesena
Three are two main changes from last year’s home kit for Cesena – the collar is more of a V this time and the black strip down the centre has gone. Simple, but effective.

Venezia
The dark home kit is good but the away kit, with long sleeves… that’s a thing of beauty.
“Where the spirit of the 90s meets tomorrow, inspired by the textures and palette of Venetian Renaissance,” says the campaign at the time of release.

Monza
The red home kit takes pride of place but all three of Monza’s releases for 2025-26 (white away and blue third), made by Lotto, have a real retro look to them.

Empoli
Another kit with a message on the back of the neck, this one reads ‘Proud to be Empolesi’ while the shade of blue this season is inspired by the green glass of the city and delivering ‘a bright tribute to its working soul’.

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