Serie A Kits 2025-26: More New Releases from the Italian Top Flight
By Editor DC
Summer is here and for calcio fans at home and abroad attention turns to transfer rumours, pre-season friendlies and, of course, new kits.
Over the next few weeks we will keep you updated as the replica jerseys drop from your favourite Italian teams.
Fiorentina got the ball rolling, a few big guns followed shortly after, and Parma joined in with the early birds, all revealing new strips before June was out.
First out of the traps in July was Bologna with their new home kit celebrating their Coppa Italia win, before AC Milan revealed their latest white away number.
But there are plenty more to come before the Serie A season kicks off at the end of August and we will be featuring them all right here, although we won’t be getting into the difference between home kits and authentic home kits (roughly 40 quid at most clubs for those counting).
Fiorentina
Fiorentina were first out of the blocks in early May with the launch of their new home strip while Juventus and AC Milan quickly followed.
The Viola went back a quarter of a century to find inspiration for the gear they will wear next term and gave it an outing in the final home game of the campaign – a 3-2 victory over Bologna.
For fans of a certain vintage it will rekindle a few fond memories as the design celebrates the version from 1999-00, with the white V shape below the arms standing out on the famous purple.
That 1999-00 season was Gabriel Batistuta’s last in Florence. The legendary striker scored 23 goals across the Serie A campaign to finish one behind top scorer Andriy Shevchenko of AC Milan.
Unlike the FILA design worn by Batistuta and Co, there is no big collar on the latest edition, made by Kappa. But, we still like it.
Juventus
There was little surprise with the Juventus jersey – there’s only so much you can do with black and white stripes (just ask fans of Udinese, Newcastle or Notts County).
The slight difference this time is the varying thickness of the black lines, while the pink detail, a feature for the Old Lady over the years, is on the club crest, the adidas badge and the three stripes on the shoulder.
If it ain’t broke, don’t fix it (just tweak it) seems to be the mantra for the big clubs with the iconic home colours. But when it comes to the away jersey Juve really have produced a thing of beauty.
Pastel colours, mainly light blue with a hint of white and yellow. What’s not to like? “Summer vibes Italian style” is how it has been introduced on the website with a claim the new top suits “those who travel with confidence and style – wherever football takes them”. Let’s see how that Club World Cup campaign plays out.
AC Milan
‘Il Diavolo in every detail’ screamed the ad that launched the new AC Milan number and to be fair, the home jersey is as slick as the promotional campaign behind it.
The devil is indeed represented, if you look closely there’s a fiery pattern across the stripes, but the most eye-catching aspect of the 2025-26 Milan effort is the club badge, this time all in red and white.
Puma have been Milan’s manufacturer since 2018, meaning the Rossoneri are stablemates with the likes of Manchester City, Marseille and Barrow AFC, among others.
But the famous red and black stands out in any crowd.
As for the white away kit, Milan released a teaser on the last day of June with the official unveiling on July 3.
And it has to be said, it was worth the wait for the ‘devilish design’.
Inter Milan
Inter gave it a few days for the dust to settle after their Champions League final defeat before unveiling their home kit for the new campaign, and it was certainly worth the wait for the latest Nike number.
Every bit of this looks darker while the blue on the crest, swoosh and sponsor, or chlorine blue to give it its proper name, “will shape the club’s visual identity throughout the upcoming campaign,” according to the official release.
The word ‘Inter’ has been subtly placed in the shape of the stripes and the strip was given its first outing during the Club World Cup in the United States. Mexican outfit Monterrey did not appear too dazzled however, securing a 1-1 draw, before the Nerazzurri got their campaign up and running with wins over Urawa Reds and River Plate.
And the new away kit is not too shabby either.
Parma
Parma have not ventured too far from last season’s kit but they will be hoping for a different campaign this time around having finished in 16th place in 2024-25.
The main, and perhaps only alteration, appears to be the collar. The round neck of last year replaced with a polo-shirt-style design and given a yellow trim.
The rest of the top is very much ‘as you were’ but the collar is a nice touch and gives it a bit of a retro feel.
For their third kit, Parma give more than a nod to the 1995-96 season, taking inspiration from the strip worn by Fabio Cannavaro, Dino Baggio, Gianfranco Zola and Hristo Stoichkov.
Cagliari
Cagliari have kicked things off with the release of their third kit before the traditional home and away versions, and with this design they are paying tribute to the “forestry richness of Sardinia.”
Look closely at the oak leaves on the front – symbolising strength – while the back has downy oak and cork oak leaves signifying stability and resistance. Tree-mendous.
Bologna
Bologna announced their new home kit at the start of July with the slogan ‘New season. Old colours. Same passion.’
If that same passion brings more silverware after the Rossoblu ended a 51-year trophy drought with victory over AC Milan in Rome in May, they will be more than happy.
As Coppa Italia winners they have the coccarda – a round badge in the national colours – on their chest for the entire season.
Torino
Joma and Torino proudly presented the new away kit at the start of July and it will be given its first run out in the friendly against FC Ingolstadt 04 on July 19.
The design team took inspiration from the stone and marble in Turin’s historic city centre for the team’s latest white strip and if you look closely you will see the words ‘SEI TUTTO PER ME’ on the inside of the collar (you are everything to me).
Lecce
This launch was a bit different. They dropped the home kit and the third kit on the same day in early July with the promise of the white away kit to follow shortly after.
A nice little video introduced the new strips to the world but there was little in the way of pictures. Anyway, here’s the clip.
Lazio
Lazio dropped their home and away kits for 2025-26 on July 8. Simple but effective is probably the best way to describe them.
The Mizuno jerseys are inspired by Piazza del Campidoglio – ‘the heart of the Eternal City and home of all Romans’, according to the release on the club website.
The light blue home kit has the round neck with ‘9 January 1900’ on it, while the away top, an off-white shade, has the v-neck. The third kit is due to follow in pre-season.
Roma
July 8 was a big day for kits in the capital with Roma unveiling their new home strip – the shades of red and yellow in this one evoking memories of some of their most iconic strips going back to the 1990s and most memorable adidas numbers.
Club legend Vincent Candela is a fan of the design, commenting on the Instagram post ‘Bellisima’ alongside a couple of love hearts in the colours.
Genoa
It’s another classic kit from Kappa but the difference this time is the treatment given to the famous Genoa grifone.
Whereas before it would be inside the club crest, for this season it has its own space on the left side of the upper chest.
Verona
Another kit with a message on the collar, Verona’s home top has ‘Forever Yellow, Blue’ on the neck.
Udinese
Udinese teased this strip on their social media channels in the week leading up to the reveal and it did not disappoint. This is definitely one of our favourites.
There’s more black than last year’s design, done to evoke memories of their 2004-05 season when they finished fourth and qualified for the Champions League for the first time.
It looks great at first glance while on closer inspection the detail on the collar, shoulder and under the arms really make it stand out.
Napoli
The champions waited until mid-July before unveiling what they will be wearing to defend the Scudetto.
It was no surprise to see new arrival Kevin De Bruyne and last season’s hero Scott McTominay front and centre at the launch, with the home and away strips revealed.
On the light blue number they will be wearing at the Stadio Diego Armando Maradona, there’s a tweak to the collar with a more traditional v-neck this time around.
As for the away strip and the detail in the pattern, that’s another story.
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