Juventus Playbook: Your Unrivalled Experience Watching The Old Lady

The first capital of unified Italy, home to FIAT, the birthplace of breadsticks, and host of the 2006 Winter Olympic Games… Turin has plenty to shout about.

Yet its biggest claim to fame is football. Love them or loathe them – and Italians do both in equal measure – Juventus are calcio’s biggest and most successful club.

If you are heading to Turin to watch them in action, this guide has got you covered.

Where To Stay

Turin is Italy’s fourth-biggest city but you are never too far from historical landmarks, bars and restaurants. The Centro Storico is the best option for first-time visitors because of its central location and blend of high-end hotels with reasonably-priced Airbnbs and rental accommodation. Vanchiglia, Cenisia and San Salvario are still fairly central and ideal for visitors who want to experience Turin’s vibrant bars, while Lingotto offers great transport connections, as do the areas around Porta Nuova and Porta Susa train stations, which have both had a facelift.

If the trip has to be all about Juve, the JHotel is next to the stadium. There are various packages available offering the chance to book a stay and match ticket.

Where To Eat

Piedmont has a proud gastronomic tradition and Turin upholds it. Le Vitel Étonné on Via San Francesco da Paola focuses on local delicacies, such as tajarin (hand-cut ribbons of pasta) and agnolotti (a smaller version of ravioli), along with anchovies with green and red sauce and vitello tonnato, slow cooked veal served in thin slices. Two courses will set you back around €30 and they have recently opened a takeaway pasta shop just around the corner.

In the Cenisia neighbourhood, Antiche Sere is a hit among locals and visitors courtesy of its intimate setting and a modern twist on local staples, such as tomini – a small, soft, fresh Italian cheese, traditionally produced in Piedmont. Booking is essential and mains start from €12.

Al Gatto Nero, just behind Porta Nuova station, is a shade more expensive with mains starting at €20, but this place is a Turinese institution that first opened its doors in 1927.

But if you really want to try the local taste, get yourself to a piola – dialect for osteria, which can be roughly translated to inn – and taste the merenda sinoira, a staple of old Turinese families which centres around small plates and local wine. Think tapas by the Alps. The are many superb piolas dotted around the city, with Caffe dell’Orologio  just off the Parco del Valentino a superb option.

Where To Drink

Stop off at just about any bar in the Centro Storico and you will not be disappointed. If you really want to treat yourself, get an aperitivo at Caffe Torino in Piazza San Carlo. On your way out, make sure to walk over the testicles of the golden bull engraved in the pavement, as this is meant to bring good luck.

For something slightly more relaxed, try Il Carlino Ubriaco, in the San Donato district, which has a wine list longer than you can imagine, while Rough in San Salvario is anything but.

The Allianz Stadium is a much better arena than the Stadio delle Alpi ever was, but it remains plonked on the outskirts of town where its predecessor stood. That means eateries and bars are at a premium. Less than a five-minute walk from the ground, Birreria Stadium is your best bet for a drink before and after the game, or you could try one of the food trucks dotted around the arena on matchday. A takeaway pint and a panino con salamella, a sandwich with a specific type of Italian fresh sausage, is highly popular throughout northern Italy and a staple of a food trucks outside matches.

Don’t Forget

Tickets – Juventus tickets are available through the club’s official website. Prices start at €50 for adults and €40 for under-14s or €30 for both adults and U14s who are members. You can purchase up to four tickets for most fixtures even if you are not a Juventus card holder or a member.

When picking up tickets at the stadium or at the ticket office, remember ID and leave a bit of time as they can get busy.

P1travel.com sell Juve tickets but these will be more expensive.

Kick-off times will be moved for television, so bear that in mind when arranging a trip far in advance.

Merchandise – All merchandise can be bought on the club website or at the Juventus store at the Allianz Stadium, which is open seven days a week from 10:30am until 8pm. There is also a Juventus store in the city centre in Via Garibaldi 4, which is also open seven days a week from 10:30am until 8pm.

Museum – The Juventus Museum and tour of the Allianz Stadium is open Monday to Friday from 9:30am to 6:30pm, and from 9:30am to 7:30pm on bank holidays and weekends. The museum is also open on matchdays, shutting 30 minutes before kick-off and reopening after the final whistle. Tickets are €24 for under-14s and €29 for adults when bought online, or €25 and €30 when bought at the ticket office. The JHotel offers packages and in late 2025 had the Black and White Experience – an overnight stay with museum and stadium visit – for €189.

If you just want to visit the museum, tickets start at €12 for U14s and Juventus members and €15 for adults.

Did You Know?

Juve initially played in pink and owe their traditional black and white colours to Notts County, having been inspired by the English team.

Getting There

Turin’s Caselle Airport is well connected to the UK. The airport is a 45-minute journey from the central Porta Nuova station by bus. A single ticket costs €7.50, while a return ticket will set you back €14. A cab from the airport to the station takes around 25 minutes.

Turin is an hour away from Milan on the fast train and just over two hours from Genoa and Bologna.

To get to the stadium use public transport and there is also a free shuttle bus on matchdays. All the information is in our stadium guide.

Need Another Football Fix?

While Turin is home to Juventus and Torino, they are seldom at home on the same weekend. Alessandria, Pro Vercelli and Novara are all within an hour on the train from Porta Nuova if you want a taste of lower-league calcio, with the latter pair in Serie C and the former in Eccellenza, the fifth tier of Italian football.